Ace the Certified Application Counselor Exam 2026 – Be the Expert Everyone Needs!

Agents and brokers have a crucial role in facilitating the effective enrollment of individuals into health insurance plans. Their primary responsibility extends beyond merely selling policies; they are expected to assist prospective enrollees with the application processes. This includes providing necessary information about available health coverage options, guiding consumers through the enrollment procedures, and ensuring that paperwork is filled out correctly to avoid any issues.

This role is particularly important as many individuals may find the enrollment process complex and confusing. Agents and brokers serve as a resource to help simplify this process, thereby increasing the likelihood that consumers will successfully obtain coverage that meets their needs.

While managing customer care post-enrollment and handling claims and disputes are also important tasks within the insurance landscape, they are not the primary responsibilities expected of agents and brokers at the time of enrollment. Their expertise is more relevant during the application stage, which makes assisting with enrollment a core aspect of their duties.